Tutorials for Pros | Office de tourisme d'Autun et du Grand Autunois Morvan

Decibels data
Canva
Social Networks

Introduction

Why use Decibelles Data and what is it for?

1 single database to feed all the sites, on a regional scale
Easily standardize, update and distribute your information: Fill in your data once for all the sites connected to the platform

A form of independence: no more need to contact your OT, city hall, or other organizations to update all your data. Decibelles Data gives you access to your offers, their modification and the addition of new offers via a professional extranet. It is very convenient to be able to access your data and decide when you want to add a new photo or change your contact email address.

présentation de la plateforme

1 single database, what does that mean?
A bank of digitally stored information that contributors feed and authorize to be disseminated on digital or printed media through feeds. Thus, if the author of a website for the Burgundy Franche-Comté region wishes to draw useful information for his site, he requests access to the feeds.
For example, the sites the city hall of Autun and the CCGAM draw these data to feed the agenda part of their site, or the Tourist Office of Grand Autunois Morvan for the entirety of its site.
How does it work?
The offers are organized by slips gathering similar categories.
In order to organize the dissemination of data on the sites, it is important to understand that slips section the offers by themes: sports and cultural activities ≠ festivals and events ≠ sites and places to visit ≠ local products ≠ shops and services ≠ organizations and companies.
Certainly, we do not all interpret them in the same way, but we had to choose a certain organization to standardize the communication of all the sites at the same time on common themes.
example: on all the sites, the agendas bring up the offers classified as festivals and events.
Why do we operate this way?
If Peter has added his event to activities, Paul to parties and events, and James to sites and places to visit because his party takes place in a castle, then the user can no longer find his way around the site since the events are scattered and lost across the sites. The slips allow to filter by category of offers.
Beyond the slips, we have inside the offers tabs differentiating categories of information (description / contacts / dates / administrative information, etc.). These tabs being sectioned into headings containing fields.
These fields, headings, and tabs, allow to filter types of offers according to their theme, validity period, rates, etc. This is why it is important to reference your offers as much as possible. If they correspond to the theme of the filtered pages, then they will be visible. If the information is not indexed, it will not appear on the page, or in the filtered searches of Internet users.
What slips can I access?
- Sporting and cultural activities
- Artisanship
- Businesses and services
- Festivals and events
- Collective accommodation
- Hotels
- Outdoor hotels
- Organizations and businesses
- Local products
- Restaurants
- Sites and places to visit
Please note: none of these slips allow you to add an offer for a bed and breakfast or a guest house. To add an offer in the slip provided for this purpose (rental accommodation) first make your request for a Siret number and make your declaration at the town hall then contact numerique@autun-tourisme.com to add your offer.
Why can't I add a new rental accommodation offer?
You can’t add your gite, bed and breakfast or furnished accommodation by yourself because we need your declaration to the town hall and the receipt from the town hall in order to add your new accommodation.
How to get a pro extranet?
First, you must have an offer to propose: a gite, a guest room, a business, an activity, etc.
For a gite or guest room, you must make your declaration at the town hall and send it by email to the tourist office specifying:
- your rates
- your opening periods over the current year,
- the name and exact address of the establishment
- an email and public phone + your contact information to be used internally with the OT if you want them to be different
Forevents: use the form and send an email to the tourist office to request the opening of a pro extranet, specifying the email address you wish to use to manage your pro extranet.
For other service providers, send an email to the tourist office with the following information:
- type and/or theme of the service
- public and private contact information if different
- opening times and hours, name of the service/company
- exact address where the service is based.

Tutorials

How do I add an event if I don't have a pro extranet?

Instructions:

go to the OT website
click on “visit and move” then “all the agenda
scroll down the page to the “announce your events
click on “the form”
enter your data as shown in the video audio
click on “validate”
if you want a pro extranet, request it from numerique@autun-tourisme.com

Requirements:

All fields with a red *
1 photo (if possible in landscape)
Mandatory photo credit NAME + First name of the person who made the visual

How do I add an event if I have a pro extranet?

Instructions:

RDV on pro extranet
log in.you / click on 1st connection if password forgotten
click on “add an offer” or go find an old offer in “my offers”
enter your information or modify the info of your old event (check if the T&Cs are well signed for the old offers)
click on “save and quit” to send your offer for validation

Requests:

all fields with a red *
click in the dropdown menu and select the address rather than handwriting it
check if the geographic location on the map is correct
repeat the dates well in “event dates” + in “free text dates”
use calendar mode for recurrence
rates, even if free
contact information: well select direct booking
1 photo (if possible in landscape)
credit photo obligatory NAME + First name of the person who made the visual

How to use the calendar mode? Extranet Pro

Instructions:

When you get to the “characteristics” tab (of your event)

click on the “calendar mode” button
click anywhere
select the recurrence start date and event start time and select the same date for the end date and change the end time
in recurrence, click on the drop down menu to select your recurrence: daily/weekly/monthly/annual
you can add weeks if it occurs every 2, 3, 4, weeks rather than weekly
check the day(s) of the recurrence
select the recurrence end date by checking “on” in the “until”

section.

RESTAURANTS: How to promote my establishment?

Instructions:

RDV on the pro extranet
log in / click on 1st login if password forgotten
click on “my offers”
click on your restaurant’s record
edit the info by following the instructions explained in the video
click on “save and exit” to send your offer for validation

Requests:

fill in all fields with a red title
click in the drop-down menu and select the address rather than handwriting it
check that the geographic location on the map is correct
repeat the dates listed in “opening reception” + in “free text opening/closing”
prices menu of the day/adult menu/children’s menu
contact details : well select direct booking
1 photo minimum (preferably landscape)
photo credit required = NAME + First name of the person who made the visual

ALL BORDERS EXCEPT FESTIVALS AND EVENTS: How to update your offer?

Instructions:

RDV on the pro extranet
log in / click on 1st login if password forgotten
click on “my offers”
click on your institution’s record
edit the info by following the instructions explained in the video
click on “save and exit” to send your offer for validation

Requests:

pass over each tab to check if all the headings or fields written in red are filled in
modify the opening dates and times in both “home opening” and “free text opening/closing”
make sure to change the year of validity to the current year
check and modify the rates if they no longer correspond to your services
check and modify the contact information if they have changed and select “direct booking”
refresh your offer by adding new photos if possible, you can now choose the season of the offers, which will allow the websites to put themselves in the colors of the current season
photo credit = mandatory NAME + First name of the person who made the visual

ALL BORDEREAUX: How to properly index your opening dates and times?

Instructions:

RDV on pro extranet
log in.you / click on 1st connection if password forgotten
click on “my offers”
click on the form of your establishment / event
click on “contact details and reception”
fill in the headings “Opening reception” + “Opening/Closing in free text” not forgetting the year of validity
click on “save and quit” to send your offer for validation

Requirements:

at least one opening period for each of the sections
add different opening periods in the “home opening” section if your hours vary throughout the year
add only one occurrence per year: all opening and closing periods in “free text” format must be indexed in the same field.

To be continued:

add a widget to your website
how does the pro extranet work? Overview

Presentation

Use Canva for my communications: create its posters, post visuals on social networks, make storys, reels, brochures, presentations, etc.

A multitude of proposals is to be made on Canva to facilitate the realization of your communication tools.

©Canva-Logo

Tutorials

How to create a Canva account

(video without sound)

To create a free account, you must:

Before anything else, you must have an email address or a Facebook account or a Google account in order to create your login and receive the email address confirmation code.

type “Canva” into Google
click on “sign up for free”
choose a way to log in (Facebook account , Google account, via an email address) an account name and password
validate
go get your confirmation code from your email box
terminated!

How to turn a portrait poster into a landscape in 3 MINUTES?

(video without sound)

To transform a visual into another format with Canva :

open your visual
click “resize”
write your dimensions
click COPY AND RESIZE to keep your old visual + create a new file on which you can rework your visual in the new format
move your elements to reoccupy the space to your liking
export your visual by clicking “share”, choose your format (.jpg / .png / .pdf / etc.) and upload

Note that this feature that helps you resize while creating a copy of your project is only available with a paid version.
With the free version, you can open a new project with landscape dimensions, copy your elements from the portrait project and then paste onto the new landscape project. Reposition to your liking, and voilà! Just as fast, if less convenient.

How to create a poster from scratch?

To create a visual with Canva:

log in to your Canva account
click on “create new design”
write your dimensions, click create
help yourself to the tabs in the black strip on the side as shown in the video and expand your creativity
watch the following video to learn how to export your visual
tip: note the credit (your name/first name) in the name of your visual so that your present or future colleagues will know the credit for its use

How to create a poster from scratch?

To upload a visual with Canva :

go to your visual by clicking on it from your Canva home
click on “SHARE”
click on “DOWNLOAD”
choose your file type: JPG, PNG, PDF (JPG or PNGfor Decibelles Data)
click on “DOWNLOAD”

How to create a poster from a template?

To create a visual with Canva from a template:

log in to your Canva account
click on “create new design”
write your dimensions, click create
help yourself to the tabs in the black strip on the side as shown in the video and expand your creativity
search the playslist for the corresponding video if you don’t know how to export your visual
tip: note the credit (your name/first name) in the name of your visual so that your present or future colleagues know the credit for its use

Introduction

Social networks are tools that we are starting to know well now. We can say that today, a company automatically goes through social networks to communicate on its products and services and it is even one of its main communication channels. It becomes a mandatory passage for any business, association, public life and political activity in order to make a place in the competition.

Social networks have the purpose of disseminating information and put at your disposal different tools easily usable for you, and recognizable by the user.

These tools themselves have a purpose of snowball effect in the dissemination of content, such as the hashtag (#) or the tag (@) and provocation of the interaction.

I have chosen the attached videos to show you from different angles the impact your work on this type of media coverage can have for your business

Les réseaux sociaux, un atout pour les entreprises

In short, how does a social network work?
The functioning of a social network is based on a programmed algorithm whose goal is to bring up the information that has the most popularity first. If you are still following me, you will have quickly understood that it is a race for popularity. But in the end, isn’t this usually the goal of a company, a public figure or any organization that wants to develop its activities?
Why be visible?
Popularity = interest. Interest = sales. Sales = more money. More money, Development.
Social networks are an available way, which you can work in order to get into the algorithm and make yourself popular:
Interesting content = views. Views = likes, comments, shares. Likes, comments, shares = subscriptions. Subscriptions = popularity. Popularity = visibility. Visibility = authority. Authority = Interest. Interest = monetization. Monetization = more money. More money, Development.
Development, success, wealth, perpetuate, sustainability!
What to remember from the videos?
It’s not about identifying yourself with these multinational business leaders, which is not the intended setting. The report is interesting on the numbers and the different uses of each network. It can also be interesting to identify personalities who can make a mark in order to benefit the reputation of your establishment.
Example in the context of tourism with a place of visit: we can think that since the visit of François Mitterrand to the Roche de Solutré, the place has since benefited from a much greater reputation than it would have without this media coverage of a popular personality.
Popularity is measured by authority. One strategy is to invite the authority of other accounts/personalities to one’s account/institution.
The second video aims to understand why networks have become so important with the change in work environment brought about by the health crisis.